Overview
Europe: Order → Distributor pays → You ship → Distributor owns stock → Distributor sells it.
Typical U.S. credit arrangement: Order → You manufacture → You ship → You wait 30–60+ days → You get paid → potentially additional exposure depending on the retailer’s return terms.
European expansion can give manufacturers access to new revenue without having to extend the same level of credit or retain the same inventory risk, provided the distributor agreements are structured on advance-payment and firm-sale terms.